The goal of this white label project was to create a user-friendly website that serves as a central hub for discovering Budapest's vibrant nightlife, events, clubs, and artists. We kicked off the project, along with the stakeholders, with a workshop to align on goals, target audience needs, and key business requirements. This initial collaboration provided a solid foundation to identify core features such as event filtering, personalized recommendations, and venue details. Based on these insights, I focused on designing a streamlined site architecture that ensures intuitive navigation, enabling users to effortlessly explore events, discover artists, and find up-to-date information about clubs and venues.

Following the structural planning, I created high-fidelity wireframes to map out the user journey and key interactions. My designs emphasized a clean, engaging layout that highlights visuals like event posters and artist profiles. By organizing information hierarchies and focusing on mobile-friendly solutions, we ensured the platform would resonate with users seeking both quick searches and deep exploration. The wireframes served as a strong blueprint for further development, paving the way for a seamless experience that captures the energy and excitement of Budapest's event scene.

The final UI kit and the UI designed was laid down by my colleague at Dentsu Creative, Ádám Simon.